A brand identity built on the yogic principle of connection to the self, community and the natural environment.
BRAND STRATEGY + IDENTITY / ART DIRECTION
Higher Ground is an emerging yoga studio on the Mornington Peninsula. Its brand values: connection, compassion and truth of self, stem from the foundations of yoga, which guided the brands visual strategy and messaging. The brand’s art direction creates visual ambiguity around the human body, aiming to represent a universal audience across its marketing.
The project management and visual outcome of this project was fantastic; I couldn’t have imagined it to be this good. Georgia took my ideas and translated them into something cohesive and professional. She took the time to get to know my business and what I’m trying to create. With this understanding, she gave many useful suggestions that I’d never have thought of; it’s been amazing. Overall, having Georgia on board in the conception of the business has been great, and I’m incredibly grateful for that.
JANE FENN, OWNER
